It has to be something a bit special to persuade many thousands of professionals from as far afield as Sao Paolo, Stuttgart, Sydney, and San Diego to travel halfway around the world to visit an office furniture show. Guangzhou – formerly Canton – where the show will be held, is a very large city. With a population of more than 16 million, it’s the third largest in China after Beijing and Shanghai. But although it has its attractions, it’s not known as a major tourist center. So the attraction must be the show itself.
This year, the show runs from March 28 through April 1 – a day longer than in previous years – and is the largest office furniture exhibition in the world. It is also becoming the main platform for international business and trade, attracting an increasing number of buyers and professionals from all over the world.
The 900+ exhibitors will be crammed into 2 million square feet of some of the most modern and architecturally exciting exhibition space in the world and although almost all of the products on display will be from East Asia, there is still plenty of diversity.
The development of the entire office furniture sector in China has been positively influenced by the continued growth of the real estate market: in the first 8 months of this year more than 700 million square meters of commercial real estate was sold with an increase of 23.4% on an annual basis and a value of more than 4,500 billion RMB (about 535 billion Euros). In particular, investment in office buildings has grown by 42% (source: National Bureau of Statistics of China).
Exhibitors participating in the CIFF Office Show 2014 will be presenting products of the highest quality: more and more Asian manufacturers of office furniture are investing in patenting their products and creating technological solutions, obtaining environmental certification and working with leading international professionals.
For Sunon, one of China’s largest office furniture companies, the CIFF Office Show is the only exhibition in Asia that attracts an increasing number of professional customers from all over the world. It is the ideal place to present new products and future visions of the work-place, and perfectly represents the positive trend shown by the Chinese office furniture industry, which is evolving from “Made in China” to “Created in China”. CIFF Office Show’s role is to lead companies towards continuous evolution of the office concept, with an increasingly greater focus on quality and sustainability in the workplace.
CIFF is held in one of the most functional, modern, and beautiful exhibition centres in the world: the China Import and Export Fair Complex, which with a covered surface area of 340,000 square meters is one of the largest exhibition areas in Asia. The Guangzhou exhibition centre is easily reached by air with direct flights arriving from the main international airports. An efficient under-ground railway network provides two stops within the exhibition area and ultra modern 4 and 5 star hotels offer the highest level of hospitality.
Visiting CIFF also offers the opportunity to discover Guangzhou, capital of Guangdong, China’s most industrialised region and a strategic international business centre. A modern metropolis offering countless opportunities, so much so that 170 of the “Fortune 500” have already chosen to develop investments in the industrial and tertiary sectors here. Buildings and infrastructure designed by the most important international architects set in an urban context boasting more than 2,000 years of history, rich in local culture and traditions to be explored.