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NeoCon Virtual Programs: Designing Under the Influence – The Impact of Media on Design
May 19 @ 1:00 PM - 2:00 PM
NeoCon Virtual Programs
Designing Under the Influence – The Impact of Media on Design
May 19, 2021
1:00PM – 2:00PM CDT
Tom Polucci, AIA, FIIDA, LEED GA, Firmwide Director of Interiors, HOK, New York, NY
Mike Goetz, AIA, IIDA, ASID, LEED AP, Senior Project Designer, HOK, Chicago, IL
Websites like Apartment Therapy and Houzz, social channels like Instagram and Pinterest, and TV networks like HGTV have given the world 24-7 access to design ideas and inspiration. This growing interest in design is a welcome, natural development. People have an innate attraction to beauty, and wider participation in the design process only enriches the results. The challenge is that, while everyone may have their own ideas and opinions about design – and, thanks to the plethora of free design apps and inexpensive software, the tools to practice it – not everyone is a designer. Great design doesn’t emerge from a well-curated Pinterest board or hours of binge watching a show. Instead, it’s the product of education and experience, inspiration and rigor. HOK’s workplace design teams have always worked to solve problems and improve the human experience. That will never change. What is changing – even more so as we reimagine aspect of the built environment in response to COVID-19 – is our culture’s heightened awareness of design. This program has been submitted for accreditation and is pending approval.
More Information on NeoCon Virtual Programs:
NeoCon Presents “Designing in a Digital World”
Virtual Programming May 19-20
NeoCon’s spring virtual programming series continues May 19-20 with the timely theme of “Designing in a Digital World.” The four online sessions will address the innovations and challenges within the rapidly expanding digital sphere of design. A precursor to the live event at the Mart in Chicago October 4-6, the series builds off of NeoCon’s 2021 theme “Design Anew” and delivers valuable opportunities for the community to discuss the latest developments and changes impacting the commercial design world.
“From demonstrating how to leverage technology to create meaningful interactions at work to discussing the pros/cons of our 24/7 widespread access to design via digital media and platforms, the May installment will explore relevant issues and provide actionable insight into how to incorporate technology in the most sustainable, effective and beneficial way,” comments Vice President of Marketing for NeoCon, Lisa Simonian.