The Design District in Miami, better known as “The SOHO of the South,” serves as Ground Zero for the world famous Art Basel’s American winter outpost and surrounding satellite fairs.
That it’s the center of art in Miami is exactly the reason for locating the brpr Group’s new office space there; after all, how better to reflect the firm’s commitment to “unbridled creativity” than to inject its headquarters in such a vibrant urban environment?
The brpr Group’s office makes a huge statement about open space, inviting direct contact with the team comprising the agency collective. Twenty-five foot ceilings and polished concrete seem to initially convey the expected for an agency comprised solely of Gen- X and millennials.
But look a bit closer, and you’ll see that’s where the similarities end.
Most ad agencies you might find a foosball table or basketball hoop; in stark contrast at brpr is an obvious obsession with minimalism and stunning beauty.
The office space is of a museum standard that you might expect in a contemporary art museum in Manhattan. Their agency logo greets you at the front door flanked by floor to ceiling glass with a mantra that concludes with “Welcome to the cult.”
Sheer white curtains dominate a 17-foot height. And not so subtly reminiscent of Philip Stark and The Delano Hotel is the only wall separating “the last supper” conference table–in stunning, pearl white glass–from the common area of the office.
The office itself is divided into giant workstation pinewood pods to accommodate flexibility demanded of a new generation of workers and work environments.
The red velvet Roche Boise collector sofa anchors the space and provides a conversation piece for colleagues and clients alike. That elegant comfort is complemented by the familial aspects of the space, including a black-and-white photo of the agency mascot: a 3-year-old boxer named Cooper. Cooper seems to keep vigil over the 12 employees that call The brpr Group their home.
The agency boasts a strict adherence to ancient Chinese Feng Shui principles, as evidenced in the observation of zero clutter in sight and an entire wall outfitted in patented white board paint that seems to suspend ideas in mid-air.
The brpr space exemplifies the evolution of interior design for ad agencies – that is, a model of creativity itself in an environment meant to inspire innovation.