3 Questions Get Data-Focused Answers About Edelman

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Chair Of The Month

Edelman wanted an urban environment that mirrored the artsy feeling created in their office by their young workforce. So they hired RTKL to focus on the specific design elements of Edelman’s workplace that conflicted with their mission for a younger, more collaborative workspace.

This interview with Stephanie Clements, Designer, RTKL Workplace Interiors Group, gives hard design data on how the office has impacted performance at Edelman Public Affairs in Washington, DC. More About the Design

Q. How did the collaboration-space square footage change overall and per person?

  • Increased open collaboration and social support spaces by 1,304 square feet (approximately 4 percent increase in public space)
  • Increased meeting space by 1,397 square feet (approximately 4 percent increase in meeting space)
  • Increased meeting and collaboration spaces from 13 square feet per person to 20 square feet per person overall

Q. How did the private workstation square footage change per person?
Private workstation square footage changed from 72 square feet (8’-6” x 8’-6”) to 60 square feet (7’-6” x 8’-0”), but 12 square feet is shared collaboration space.

Q. What factors affect the “overall efficiency” metric?

  • Reduced circulation by 10% by introducing more public social and collaboration spaces into what was previously circulation
  • Circulation factor was reduced by .94 percent
  • Reduced the overall workstation footprint
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  1. I’m all for data-driven analysis… but this interview doesn’t provide insight into how the design of the office has impacted organizational performance. If improved reflection of the environment with the age and energy of the workforce was sought, where is the pre- & post-survey data to show this? And if more collaboration was sought, what metrics show increases in formal and informal interaction as a result? That would be data to get excited about…

  2. I agree with Adam. This application data overlaid on a plan; as opposed to solutions based data which would support organization performance (i.e. productivity and sustained engagement) and therefore increased revenue. I’d like to know how better planning and design supports these business objectives in this in project.


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