San Francisco Work Design TALK Preview: Who Owns Brand Culture?

Our next AIA/CES approved TALK will be held on Thursday, August 28 in San Francisco. Get your tickets today!

The break room in DPR Construction's new San Francisco office, where the TALK will be held. Image via
The break room in DPR Construction’s new San Francisco office, where the TALK will be held. Photo by Drew Kelly

Will you be in San Francisco on Thursday, August 28? Join us for networking and a lively panel discussion at the new DPR Construction office. Tickets are available here. The topic of the AIA/CES approved event is “Who Owns Brand Culture? Designing for a Company’s Identity Before it Exists,” and we are pleased to welcome an all-star panel of four of the Bay Area’s most forward-thinking design and real estate experts who will discuss topics including how to design for a startup that is “blowing up” before it’s “growing up,” and how to help them to establish and maintain an identity.

Meet the panelists

Antonia Cardone, Senior Vice President, Workplace Strategy, Global Occupier Services, DTV

Antonia is a workplace strategist providing advisory services to DTZ real estate clients around the US but with a focus on the West Coast. Her career has spanned Australia, Asia, and the US, and she has been based in San Francisco for the past 14 years. Originally an architect, Antonia has over 20 years of specialization on researching and defining the needs of clients which can be met through flexible and innovative work environments.

Mark Gilbreath, CEO, LiquidSpace

Mark is the founder and CEO of LiquidSpace, the real-time marketplace that’s redefining the boundaries and behaviors of the workplace. LiquidSpace lets professionals simply find and book the best space to work, onsite at their company or on the go. LiquidSpace supports corporations of all sizes, hungry to improve the economics of their real estate investment and also support the needs of increasingly mobile employees. Mark is a chronic entrepreneur and one of the new voices in real estate technology. He has spent 25+ years in and around Silicon Valley (dating back to when it was still cool to work in the silicon business).

Eric Ibsen, Chief Design Officer, FME

Eric firmly believes we can make the world a better place through good design. While the other kids were deciding between policeman and fireman, he was set on becoming an architect — drawing and building from an early age. After a detour through advertising, he returned to architecture to run his own firm for 14 years before joining FME in 2008. Eric has more than 30 years of design and management experience. His work covers a broad range of project types including new construction, commercial interiors, adaptive re-use, building retrofit and housing.  As Chief Design Officer, Eric champions good design, internally and externally, as both critic and advocate. He works directly with clients to establish project goals and cultivate design direction while remaining an active member of the team from start to finish.

Cory Sistrunk, President and Design Principal, RAPT Studio

Cory Sistrunk leads Rapt with an integrated vision and philosophy. He sees great design as a tool that can challenge the status quo and maximize value across every level of an organization, and his work is centered on connecting brands to the people who use them. A former creative director, collector of shoes, and Rapt’s resident workaholic, Cory has directed multiple rebrands and produced groundbreaking work for some of the world’s biggest companies. His work has appeared in WiredBloombergDesign Bureau, the AIGA 100 Show, and Interior Design Magazine.


Bob Fox, our publisher and the founder of FOX Architects, will moderate. The event will be held at DPR’s office at 945 Front Street. Heavy hors d’oeuvres, beer, wine, and soft drinks will be served. We hope you’ll join us — tickets and other event details are available here.

6:00-6:45 PM Doors open + Networking over refreshments
6:45-7:45 PM Panel discussion + Q&A
7:45-8:00 PM More networking

A special thank you to our event sponsors!

DPR Construction
FME Architecture + Design
Decker Electric
Habitat Horticulture
Mission Bell
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