The Samsung D.C. Solutions Center Features Infinitely Immersive VR Branding

The Samsung Solutions Center in Washington, D.C. leverages virtual reality to support their product marketing and patents groups.

IBI Group

Challenged with creating a future-forward, immersive technology experience center focused on expanding Samsung’s D.C. Federal Government platform, IBI Group‘s vision for this project resulted in a flexible showcase environment driven by seamlessly embedded interactive technology.

Inspired by Samsung’s translucent iridescent phone case, the concept evolved from an app that connected a customized experience of the space. The moment you step off the elevator and enter the lobby, you feel completely immersed in the Samsung brand. With walls clad in a custom mirrored blue glass and the ceiling capped with Samsung Pixel Pitch LED screens, one is completely surrounded with an interactive digital narrative, reflected everywhere you look. Infinitely Immersive. The new Solutions Centre was strategically positioned in close proximity to Capitol Hill to provide employees with not only a cutting-edge office to work from, but also to engage visitors from the Federal Government in a space to touch-down. Technology enables users to interact with Samsung products in everyday activities.

When was the project completed?


How much space (SF)?


Was this new or renovated space?

Outfitting a floor of a new build

IBI Group

SF per person?

Around 100-square-foot per person

How many employees?


What is the average daily population?

60 to 70

IBI Group

Describe the workspace types.

Private offices, open offices and touch down workspaces.

What kind of meeting spaces are provided?

Large, medium and small closed meeting rooms, open break out spaces, a technology lab, two kitchens with a seating area.

IBI Group

What is the project’s location and proximity to public transportation and/or other amenities?

Across the street from the Eastern Market Subway stop in Washington D.C. and within proximity to Capitol Hill.

Were any change management initiatives employed?

Visualization walk-through, panorama, and renderings were provided for presentation with all staff.

Please describe any program requirements that were unique or required any special research or design requirements.

A 7,000-square-foot Solutions Center dedicated to showcasing all Samsung products for employees and guests to use.

IBI Group

Were there any special or unusual construction materials or techniques employed in the project?

There were two unique design features we used, and multiple unique materials. One design feature we focused on was the use of curves in the space. This was accomplished using the Samsung Staron solid surface and shop-finished MDF. We also used tinted reflective glass in the lobby from Bendheim that was successful in creating an immersive technology-driven portal. We also used dichroic film on the black solid surface creating a unique color selection as well as 9wood slat ceilings providing acoustic qualities and adding to the overall aesthetic of the space.

For specific examples, please describe the product, how it was used, and if it solved any specific problem.

Samsung Staron allowed us to create dynamic structural curves that would have been challenging to produce in any other way.

IBI Group

What kind of branding elements were incorporated into the design?

The reception desk made of Samsung Staron.

What is the most unique feature of the new space?

The Solutions Center and technology lab. These combined dedicated a large portion of the design to showcase the company’s product.

What kinds of technology products were used?

Aircraft Stunts 4D, Gyro 4D simulator, DoD Immersive Training Gear VR Apps, Samsung Odyssey Experience, Immersive Tablet Training Solutions, Samsung AR Experience, Samsung Mobility HHP, Knox, & Services Single Purpose Device Solutions, Samsung 5G Network low latency demo, Samsung Workplace Transportation, Dex, Samsung Wearable Gear S3, Endpoint Security, CAC or Smart Card Entry Access, Flip boards,

If the company relocated to a new space, what was the most difficult aspect of the change for the employees?

Switching to private offices to open offices.

IBI Group

How did the company communicate the changes and moves?

Through a VR walk-through model, 3D Panorama images and 3D renderings.

Tell us more!

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