AI & The Data Driven Workplace a Conversation with Meg Swanson

In this episode, host Bob Fox talks with Meg Swanson, Chief Market Officer at Eptura, who discusses the evolving landscape of the office environment.

The discussion covers trends in employee behavior, the return to office dynamics, and the necessity for organizations to adapt their real estate strategies based on data-driven insights. Meg pulls in specific research findings that support these workplace shifts from Eptura’s 2025 Workplace Index.

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Eptura 2025 Workplace IndexThe conversation also highlights the significance of tracking the data to create an engaging and efficient workplace that meets the needs of a diverse workforce, particularly as generational expectations shift. This conversation delves into the evolving landscape of facility management and workplace design, emphasizing the rapid integration of AI, the changing role of facility managers, and the importance of data-driven decision-making.

Main Takeaways

  • The office environment is evolving with a focus on seamless experiences.
  • Technology integration is crucial for enhancing workplace productivity
  • Employee experience is defined by the ease of access to resources.
  • Data-driven decisions are vital for optimizing real estate usage.
  • Visitor dynamics are changing as more make their way into the office, necessitating better security measures.
  • Organizations are balancing space optimization with employee needs.
  • Employees demand a unified experience to streamline their work.
  • Facility managers must be involved in the design process.
  • Understanding how teams use space is vital for optimization.
  • AI can enhance personalization in workplace experiences.
  • Engaging all stakeholders leads to better outcomes.

Meet Meg Swanson

With more than 20 years of technology market experience, Meg Swanson brings extensive built environment expertise to her role as Chief Market Officer. Meg has led positioning and product strategy within corporate real estate, asset management, security and developer ecosystems. She is passionate about building multi-digit growth by letting the voice of the customer lead the way. Her global experience includes leadership roles at IBM, Accruent and Steelcase. At Eptura™, Meg leads strategy for product, marketing and user experience.

Key Moments

03:30 Technology and Interactive Workplaces

04:30 Seamless Experiences

05:48 Workplace Experience Leaders

07:25 Understanding Employee Experience

11:58 Data-Driven Decisions in Real Estate

14:59 Return to Office Trends

17:41 Visitor Dynamics and Security

19:36 Optimizing Space, Managing Options and Amenities

24:06 Expectations in the Workplace

25:00 Generational Changes and Gen Z Expectations

27:18 Changing Employee Behavior and Technology Needs

27:42 Integrating Technology in Facility Management

29:15 The Role of Facility Managers in Modern Workspaces

32:50 High Performing Work Environments

35:00 New Metrics for a Productive Work Environment

38:40 Optimizing Real Estate and Space Utilization

41:00 AI and Personalization in Workplace Experience

44:24 Enhancing Visitor Management in Work Environments

46:58 Streamlining Technology Integration

49:56 Qualitative Assessments of Workspace Design

52:10 Data-Driven Decision Making for Facility Managers

53:43 Gathering Accurate Data

56:15 The Team, The Data and Integrated Technology

Credits:

  • Created & Directed By Bob Fox
  • Produced By Work Design Studios
Abby Sears
Abby is our Assistant Editor and Outreach Coordinator. She is a recent graduate of Bowling Green State University with a Bachelor's of Science in Interior Design, who is passionate about creating inspirational content that highlights creativity and innovation.
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Abby Sears
Abby is our Assistant Editor and Outreach Coordinator. She is a recent graduate of Bowling Green State University with a Bachelor's of Science in Interior Design, who is passionate about creating inspirational content that highlights creativity and innovation.
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