Bill Witherspoon is the founder of Sky Factory, a fine art and digital technology company that designs evidence-based, multisensory illusions of natureTM. Bill’s training as an artist and experience as an entrepreneur has led to an award-winning studio, earning recognition for its peer-reviewed research, as well as multiple architectural design awards, including Architectural Record and Architizer A+ Awards. Inc. Magazine named The Sky Factory one of the Top Best Small Workplaces in 2010.