What made coworking a sensible idea is the shift in technology from big bulky desktop machines to a mobile world we live in now, where anyone can work from anywhere. That being said working from coffee shops or your couch isn’t the ideal situation. Technology liberated us from our cubicles and stuffy offices; however, it didn’t provide a better physical space for us.
Traditional management practices put way too many barriers in front of employees. We’ve got to rethink our role as workplace professionals to focus our attention on leveraging human talent — on creating workplaces that enable people to be productive, to collaborate with each other, and to invent new ideas.
Things like coworking, shared spaces, and pay per use models are just beginning to emerge, but will become for many the reality of their working lives. Converging trends of changes in our ability to be always connected, the social acceptance of working in a variety of spaces, and a shift in business toward results vs. effort are all combining to create a wave of change.
Philip Ross is CEO of Cordless Group and UnWork.com and is an author, commentator, and consultant on the future of work. Through Unwork.com, Philip aims to challenge the status quo and look forward to a new world of work. He’s driven by the “six pack” of forces — demographics, culture, technology, sustainability, travel/the city and workplace/property.