Carolina Madrigal, SEGD, is a Senior Associate and Creative Director at HLW’s brand experience studio, brandx, with a robust background in architecture, and brand communication making her a master in wayfinding systems and functional graphic design. Her expertise shines in projects like Schrodinger’s New York and Cambridge offices, where she oversaw full-service scopes including bespoke supergraphics, custom backsplash tiles, and illuminated signage. Carolina’s extensive experience includes developing comprehensive signage and wayfinding systems for notable clients such as Aspen, Morgan Stanley, Fordham University, Eisai, Subway Miami, Google, and Grosvenor.
