‘Design trend, global trade, entire supply chain’ is the new theme through which CIFF Guangzhou is repositioning itself to aid the sector’s development in the context of a global pandemic. The 47th China International Furniture Fair, the major furniture design event of 2021 in China, will aim to promote the value of design and create a new business model in touch with current events and the new rules of the game. The model is based on synergy between the extraordinary internal market and the further growth of exports, as well as integration of offline and online promotion in order to offer an optimised, more comprehensive exhibition portfolio that adequately represents the entire furniture industry, always supporting the needs of exhibitors and visitors.
CIFF Guangzhou 2021 will be held in two phases organised by product sector: the first, from 18th to 21st March, dedicated to home furniture, home decor & home textile, outdoor & leisure furniture; the second, from 28th to 31st March, for office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials for the furniture industry. Covering a total area of 750,000 square metres, the China Import and Export Fair Complex in Guangzhou is expected to host 4,000 companies and 300,000 trade visitors.
The Office Show, the largest trade fair in the world dedicated to the office, will headline during the second phase: systems and chairs for the workplace, trends and solutions for the smart office as well as for public and commercial spaces and schools, furniture for medical care and for the needs of the elderly. At the same time, CIFM/interzum Guangzhou 2021 will host the leading brands in China and internationally, who will offer the latest technologies, machinery, materials, surfaces, and essential components for the furniture industry.