immersive experience

As immersive experiences like Meow Wolf captivate audiences, workplace design is rethinking how to make the office worth returning to—through choice, discovery, and storytelling-driven spaces that inspire connection and creativity.

SmithGroup's Kerri McShea shares how "phygital" retail strategies can transform workplace design, blending physical and digital experiences to boost collaboration, personalization, and employee engagement in hybrid work environments.

SmithGroup's Madeline Dunsmore explains how gamification will drive Gen Alpha’s work expectations, and what that means for workplace design.

Experts from Arcadis share how spaces can be designed for connection, efficiency and environmental resilience post-pandemic.