A Video Podcast Series by Work Design
What the F* is Happening to the Office? is more than just a podcast — it’s a platform for timely, expert-driven conversations about the future of the workplace. Hosted by Founder, Bob Fox, and produced by Work Design, each episode brings together leading voices in workplace strategy, architecture, design, real estate, and related disciplines to explore how work environments are evolving — and what that means for the people who use them.
Sponsorship provides a unique opportunity to align your brand with industry influencers and position your company at the center of conversations shaping the future of work.
Who You’ll Reach
This series is designed for a highly targeted and engaged audience, including:
- Corporate real estate professionals
- Workplace strategists and experience designers
- Facilities and operations leaders
- HR executives and people-focused innovators
- Architecture, design, and project teams
- C-suite executives exploring future-ready work models
Distribution Channels:
YouTube | WorkDesign.com | LinkedIn | Instagram | TikTok
Why Sponsor?
Sponsoring What the F is Happening to the Office? allows your brand to:
- Gain visibility with an audience that influences workplace decisions
- Demonstrate leadership in a rapidly changing sector
- Engage across multiple platforms with professionally produced video content
- Leverage brand-safe, insightful content in your own campaigns
- Explore co-branded opportunities and message integration
- Create exciting and valuable content
Early sponsors benefit from preferred pricing, increased exposure, and collaboration opportunities as the series continues to grow.
Sponsorship Packages
Feature Sponsor – $1,500 per episode or $4,000 for 3 episodes
Perfect for companies seeking visibility and brand recognition.
Includes:
- Logo in video open/close + verbal “Thanks to…” mention
- Link + short brand message on YouTube & WorkDesign.com episode pages
- 1 dedicated episode related, LinkedIn or Instagram post
- Multi-platform exposure across all distribution channels
Thought Leadership Sponsor – $3,500 per episode
Ideal for brands looking to strengthen their voice in the workplace community.
Everything in Feature Sponsorship PLUS:
- 15–30 second mid-episode ad read by host
- Logo displayed at beginning or end
- 1 episode related Instagram reel/YouTube short
- Optional downloadable tool or resource (sponsor provided)
- Sponsor recognition in Work Design newsletter
Signature Sponsor – $6,500 per episode
Designed for brands who want to lead the conversation.
Everything in Feature & Thought Leader Sponsorships PLUS:
- “Presented by…” naming for the episode
- Brand video or host-read message at intro + outro
- Co-branded visual asset for promotion
- 2 custom episode related Instagram & LinkedIn posts
- Dedicated sponsor spotlight on episode page on workdesign.com (100 word limit)
- Post-campaign performance report
Own An Episode – $8,000 per episode
Position Your Leader as an Industry Authority
Includes:
- Exclusive opportunity for your thought leader to be among a select group of guests
- Shape the conversation with feedback on our curate group of 8-12 conversation prompts
- Coordinated prep call & technology check
- Amplify your brand visibility through the promotion of the episode across our channels
- Long-term ROI as your episode will live in our library
- 3 custom episode related Instagram & LinkedIn posts for content repurposing
Premier Presenting Sponsor – $25,000 per season (min 3 seasons)
A premium, season-long partnership for major visibility and influence.
Includes:
- Naming rights: “What the F is Happening to the Office?* presented by [Your Brand]”
- All Signature Sponsorship benefits across the full season
- Influence episode topics + potential guest involvement
- Custom content repurposing package (shorts, reels, social clips)
- Branded highlight reel for your use
- 2 newsletter placements
- Featured guest opportunity (if relevant)
- First right of renewal next season
Optional Add-Ons
- Custom Reels/Shorts – $500 each
- 30–60 second highlight clips
- Logo included
- 1 social media promotion
- Unlimited sponsor reuse rights
- Affiliate Sponsorship – Free to start
- 15-second callout
- Affiliate link in episode description
- Revenue share on any sales driven
- Product Spotlight / Tool Review – $1,000
- 1–2 minute product walkthrough or brand feature
Additional Sponsorship Opportunities
- Segment Sponsor – Sponsor a recurring segment (e.g., “Future of Work Minute”)
- Sponsored Q&A – Short spotlight on your team’s success
- Case Study Spotlight – Focused project conversation
- Video Case Study – 4–6 minute profile with interviews
- Newsletter Sponsorship – Integrated placement in our industry-leading newsletter
- Event Tie-Ins – Sponsored interviews, features, or panels
- Cross-Promo Package – Podcast + social media + written content
- Product Review Segment – 1–3 minute editorial-style segment
To learn more & get started, contact [email protected] today!
Come grow with us!
Audience & Reach
- 506 YouTube Subscribers
- 26,035 Followers on Instagram, LinkedIn and TikTok
- 171 Avg views per episode
- 12.6 total hours of average watch time per episode
Engagement Metrics
239 Likes, shares & comments for this episode
Sponsorship ROI Indicator via additional exposure
- Social Media Impact: 2,160 views on Instagram + TikTok; 3,712 impressions on LinkedIn
- WorkDesign.com Traffic Boosts: 188 avg views
