At NeoCon this year, IdeaPaint is going to show off POWDER, its industrial powder paint that can be applied to any metal surface.
“It’s the ultimate achievement in dry erase technology that transforms office furniture into multi-function creativity and collaboration tools for the dynamic workplaces of today and tomorrow,” said POWDER spokesperson Gail Scibelli. “IdeaPaint POWDER dramatically increases the value of office furniture and finished goods by turning them into innovative multi-function vehicles.”
For example, a bank of file cabinets can be transformed into an “idea wall” where employees can share their latest progress on a new product currently in development while a large storage tower can serve as a regularly updated calendar of activities for a particular department.
POWDER comes in clear and a pure white shade, among other colors. And its environmentally-friendly “Urethane formula ensures that multifunctional products will last and last for years to come.”
Where to see it: In the Merchandise Mart in Chicago on the 7th and 8th Floors by the bank of elevators, you can see office furniture and finished goods that have been “transformed with the power of POWDER.”