An NGO’s HQ Bridges the Israel-Tech Ecosystem and the World

Start-Up Nation Central, unveiled its new headquarters, designed by Kimmel Eshkolot Architects, in the heart of Tel Aviv’s buzzing tech district securing Israel’s spot in the innovative technology sector.

Breaking new ground infusing design concept with organizational mission, Kimmel Eshkolot Architects successfully helped Start-Up Nation Central create a modern and living building that helped support Israel as a thriving innovative nation, globally recognized as such.

A freestanding six-story building was converted into a space that offered work rooms, meeting rooms, hosting floors, and exhibition areas tailored to the meeting of two worlds: Israeli Startups and global entities seeking innovation.

The building’s internal spatial layout creates a living organism with each level dedicated to a different function of the organization’s work.

When was the project completed?   


How much space?

The total gross area is 30,690 square feet with 15,910 square feet of office space and the rest being public spaces.

Beneath the entrance lobby, the basement floor is a hybrid hub made up of an event space that can hold up to 120 people, 3 nooks, and a large 12-seat conference room.

Was this new or renovated space?


How many employees?

50 employees

facility centers
These facilities can be used for meetups, conferences, lectures, and workshops.

Describe workspace types.

Enclosed offices with windows, and open plan

What kind of meeting spaces are provided? 

Meeting rooms, large desks for co-working, and lounges

fourth floor terrace
The fourth floor leads out onto a large canopied rooftop terrace that frames the view of Tel Aviv’s Mediterranean Sea coastline.

What other kinds of support space or amenity spaces are provided? 

An event hub and nooks

What are the project’s location and proximity to public transportation? 

Bus stops are all around the project’s location, and a planned metro rail station will be completed nearby.

basement floor
Beneath the entrance lobby, the basement floor is a hybrid hub made up of an event space that can hold up to 120 people, 3 nooks, and a large 12-seat conference room.

Was the “C” Suite involved in the project planning and design process? If so, how?

Yes, the General Manager and Chairperson of the board were involved every step of the way.

What kind of programming or visioning activities were used?

Lounge spaces, outdoor balconies, and Grab&Go Kitchen

second host area
On the upper floors of the building, levels four and five hosts SNC’s international delegations and visitors.

Were any pre-planning surveys conducted to get employee input?

Yes. Representative employees were involved in the design process.

Describe any program requirements that were unique or required special research or design requirements.

The firm hosts a variety of delegations, meetups, conferences, and events and required a space that would accommodate this.

inviting space
Because hosting high-level delegations of business and government leaders is such a critical part of what SNC does, extra efforts were made to ensure that the building has an open and inviting atmosphere.

Were there any special or unusual construction materials or techniques employed in the project?

The “Pixel Wall” was installed with glass cladding and steel stairs hung by cables.

Pixel Wall
Steel stairs using hanging cables

What products or service solutions are making the biggest impact in your space?

glass pixel wall
A glass pixel wall of screens installed on the fourth floor provide ongoing and real-time information about the Israeli innovative ecosystem and displayed personalized programs for site-specific meetings and engagements.

What kind of branding elements were incorporated into the design?

The company logo colors are within all the meeting rooms.

wood finishes
Kimmel Eshkolot Architects’ design of the workspaces oscillates between a formal and laid-back environment with sleek transparent glass offices, wooden finishes and carefully aligned barriers providing a dual sense of open workflow and individual spatial privacy.

Tell us more!
Architects: Kimmel Eshkolot Architects
Design team: Etan Kimmel, Limor Amrani, More Gelfand, Yoav Ronat
Contractor: A.Weiss
Project management: Yaron-Levy
Lighting Consultant: Asaf Ben Asher

Photos courtesy of Amit Geron

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