Peter Provost of Provost Studio explores why your office needs a broadcast studio.
In today’s media landscape, the need for content is never-ending. Brands are constantly tuned in to the news cycle, anticipating moments to join the conversation or creating their own. In order to stay relevant, organizations need to innovate, and in order to innovate, they need the tools. That’s why incorporating video production facilities that are flexible enough to shift and change as the industry evolves or the content dictates, while also being easy enough for anyone to use, are important today.
The Office of the Future
Brands can learn a thing or two from broadcast and newsroom environments. Namely, how to create a space that does a bunch of things really well. Take, for example, a broadcast studio with multiple zones. These zones intuitively allow for varied content, meaning you can shoot different scenarios within one space, from informal seating areas that mimic a fireside chat to standing presentation platforms that are enabled with LED or touchscreen technology. This type of flexibility is key when designing a corporate video production facility, and is something that media outlets implement in a thoughtful way.
Media rooms, podcast booths and video production studios are on the rise. Why? Because creating content in-house allows companies to communicate strategically both internally and externally. The uses for these spaces are endless, including c-suite addresses, training programs, market updates, virtual conferences, sales training, product demonstrations, remote video segments, thought leadership roundtables, and more. An integrated broadcast studio is now viewed as a key tool for storytelling, and these facilities are the new office must-haves for brands that want to be positioned as leaders in digital media.
Embracing Digital Transformation
There are a few key ways that brands benefit from this type of digital transformation, opting to locate corporate video production facilities within their offices. These studios serve as a toolbox, allowing brands to grow into producing the content that they need today and in the future. Video content can be leveraged to educate and facilitate learning, whether in the classroom or on the job; to sell and allow customers to learn more about goods and services; to share organizational news and insights with key stakeholders; to connect with audiences through live events, Q&A’s and more; and to entertain, increasing exposure and opportunities.
Fortune 500 companies know that in order to differentiate themselves from their competitors, they need to get creative. These organizations might have an understanding of the materials and technology that go into studio design, as well as how to best communicate their brand and its stories, but they need to weave it together in a thoughtful way that ensures long-term growth. Investing in a video content studio or broadcast facility does just that, providing a space that can be used for digital, social and video production that offers an authentic, casual approach. Even clients from steel manufacturers to health insurance companies are finding that the kind of content produced within these studios help support their vision, enhancing the brand and giving them complete control over their messaging. In addition, even smaller companies and start-ups understand the importance of producing authentic content in real time as co-working giant, WeWork, is addressing in its new interior fit-outs. Podcast spaces are now being provided as part of the WeWork amenities to lure new clients to its spaces.
Space Planning for Video Production
Video is directly affecting the workplace in terms of planning. Media rooms and studio spaces are becoming key considerations in the overall design. Architects and engineers are engaged at the very beginning of the process, rather than as an afterthought, in order to determine where these video production facilities should be located and how to best integrate technology.
Offices that were once filled with open workstations are now being outfitted with Zoom rooms that have acoustics, materials and background dialed in for video and conferencing. Impromptu gathering spaces have popped up to give employees a choice of where they do focused work, and how they collaborate with others. Studios are being built with full-scale production capabilities, and there are even spontaneous areas for quick video content. These micro-moments or Instagram moments, are spread across the office, allowing employees, visitors, stakeholders, and more to capture candid content on the fly.
All organizations, from big-box brands to independent operations, would benefit from incorporating audio and visual technology into the workplace. These facilities, whether they’re small, acoustically-sound booths or massive production studios with cutting-edge technology, allow companies to tell their stories in a thoughtful, authentic way. As digital media continues to evolve, and the need for content deepens, having a designated space to create will only enhance the brand and its relationship with internal and external audiences.
