Mardi Najafi is the Director of Retail Design at Figure3, one of North America’s most prominent interior design firms. With a background as an industrial designer with experience in furniture design, exhibit design, and fashion runways, Mardi Najafi has been immersed in the world of retail design for 20+ years. Mardi is passionate about creating memories through unique moments and unexpected details. At Figure3, he is known for his ability is to bring a client’s brand vision to life and create innovative and transformative retail experiences. With endless valuable insight on the retail industry, and a firm believer in the value of sharing knowledge, Mardi has presented at various notable design conferences throughout Norther America, and has also spent 20 years as a professor in design. Mardi has worked on many notable award-winning projects for clients such as Telus, Surterra Wellness, and Penguin Shop.