Video wall technology from Cenero is transforming viewer engagement, creating truly immersive digital experiences.
As more technology is integrated into today’s workplaces, clearly, this is a trend that is here to stay. AV Solutions provider Cenero has put together a comprehensive overview of how video walls can improve and enhance any space where they are installed, creating exciting and interactive places as people move through their workday.
Video wall technology is transforming viewer engagement, creating truly immersive digital experiences. Video walls now can feature compelling, ever changing content that combines technology, art and design and can be incorporated into any type of space. Captivating content is key to implementing effective video walls. However, it is more than displaying content, it is considering how viewers interact and ingest information and displaying images that will create an impact. From large scale graphics to multi-touch interactive screens, there are many options and applications to adapt visual technology to inspire interest and excitement.
Example applications include an expansive video wall in a lobby to make a strong first impression, an interactive touch screen wall that allows for multi-touch, multi-user and video collaboration or a large-scale, multi-screen environment that creates an experience for consumers.
There are many ways video walls can create an immersive digital experience. For example, walls can have thermo-sensors that respond to movement. This means the images change as people walk by, creating a unique environment every time. Or walls can recognize information on an employee or visitor badge and bring up specific custom content based on pre-recognized preferences. Video walls can also display company, weather or news updates showcasing important information in real time.
How We Do This
Cenero would like to share a few stories about how we have implemented robust, video technology solutions for some of our clients.
Power Home Remodeling – Lobby & Auditorium
Power Home Remodeling turned to us when they wanted to incorporate video walls into the design of their corporate headquarters. We created a mosaic video wall featuring moving images as the focal point of their new lobby. The mosaic features custom content specific to their company. What is unique about this design, is that the tiles can be arranged into different size and shape configurations creating a dynamic layout. We also designed and integrated video walls in their auditorium, which enhance the visual experience for presentations and large meetings.
Video walls are a great option for making a positive first impression. They can be seamlessly integrated into the architecture of any location, not only building lobbies, but airport concourses, outdoor shopping areas or entertainment venues. The displays at Power Home Remodeling show the design impact of video technology in a corporate setting.
Legacy Union Building Lobby Video Wall
The impressive 64’ x 36’ video wall inside the lobby of Legacy Union, Charlotte’s newest high rise and home to Bank of America makes a bold statement. The wall is believed to be the largest native 4K LED display ever installed anywhere. Cenero worked with Second Story experiential design studios to provide 4K video segments, custom artwork, content roadmap planning and content management services.
The wall shows digital artwork of ever-changing color and sound driven by a complex algorithm as well as drone shots of Charlotte, Panthers football games and marketing messages. Cenero’s managed service, Constant Connect remotely monitors the wall to ensure it always functions flawlessly and creates an ongoing positive impression to all those visiting the lobby.
Large scale graphics, animation and digital artwork make a bold, memorable statement. From 3D animation to moving images and artistic videos, there are many options for dynamic content that will engage and impress. Movement and ever-changing graphics are essential to keeping content fresh, so it best to find a partner who specializes in video wall content creation and management.
Charlotte International Airport Video Wall
As part of the $200 million, 23,000 square foot expansion of Concourse A of the Charlotte International Airport, new statement video walls were incorporated to impress passengers as they make their way to their flight. An impressive 10 feet high and 140 feet long LED wall, and two 40 feet video walls feature digital artwork from artist Refik Anadol. The dynamic abstract visualization artwork turns operational data from the airport such as arrivals, departures, destinations, baggage claim and more into abstract form, color and simulated texture that moves across the screen. The ever-changing content creates a memorable experience, seamlessly integrating into the architecture of the new concourse.
Price Modern Interactive Video Wall
When workplace design experts Price Modern began designing their new technology innovation center, they turned to Cenero for help. Cenero designed and integrated an interactive video wall in the heart of the showroom. By utilizing Bluescape software and virtual reality, Price Modern can now make changes to designs on the fly and show layouts in 3D – accomplishing in a few hours what used to take months and making a real positive impact on their customers’ experience.
Improving Interactions with Touch Screens
Multi-touch, multi-user video walls are great ways to encourage participant interaction. People can view different content and expand, move or annotate it, customizing their experience. Viewers can select from different options for content and choose videos, images or presentations that they find most relevant. Touch screens can also be used for wayfinding maps, timelines or to showcase specific brand messaging.
Touch screen video walls are also great collaboration tools for the corporate environment. People can share content from any device – laptop, desktop or mobile device, work together to make changes and then save those changes to their company shared drive. Remote participants can even be brought in over video who can also view the wall and all interactions, allowing people to collaborate regardless of location. These types of interactive tools are becoming a necessity as teams are more dispersed and require easy ways to connect and share to enable project success.
Video walls are becoming a good option as a younger generation that was brought up with digital technology enters the workforce and becomes a key target market. Companies are adjusting their approach to include integrated digital displays to form a connection with these employees as well as prospects and clients.
Developing a Content Strategy for Ongoing Success
Video walls are completely ineffective without compelling content. The design, implementation and timing of what should appear on the wall needs to be considered well in advance of installation to ensure ongoing engaging content. Development of custom content can often take up to six months or longer, and the costs involved can be as much as the wall, if not more. A detailed content plan as well a clear understanding of who will manage the content and all updates is also an essential part of any video wall strategy.
Content needs to be a key part of any overall digital plan. A few simple tips on the best type of content include:
- Keep it short – 20 seconds or less works best
- Make it big – Small text and images will get lost on a video wall
- Make it move – nearly 80 percent of people can recall a video a month after viewing
- Keep it changing – new content and visuals need to constantly be introduced
Video walls make a strong statement, but only if they are working. Nothing is worse than a large-scale wall with a blank screen or a large group trying to use a multi-touch screen, and nothing happens. It is always important to establish a service and support program to ensure all technology functions flawlessly. This avoids the embarrassment and frustration many face when dealing with technology failure. Cenero offers a suite of managed services, Constant Connect that assures tech readiness for all video walls and collaborative technology. Proactive Services remotely monitor, test and repair all systems to identify and solve issues in advance before there is a problem. Reactive Services provide immediate support from AV technicians at the touch of a button, all designed to keep technology always up and running.
Though video walls can be a great option for the modern workplace, many things need to be considered before implementing a new video wall into a space. Time should be spent considering overall strategy, key messaging and content creation. In addition, coordination with trades including engineering, HVAC partners and electricians will ensure the wall has the support, ventilation and dedicated power it requires. If a video wall is in an area that is visible to the outside or other buildings, local ordinances regarding brightness and sound also need to be considered. It is essential that a complete video wall plan is established before considering installation and implementation.
From design considerations to what to keep in mind during integration, partnering with an AV expert like Cenero will help ensure any video wall installation will be a success.