To foster collaborative intelligence, we curated the space to have a balance of member companies from various industries, including technology, telecommunications, law and design. The abundance of open and shared spaces — from the shared desks to the cafe and garden area — set the stage for entrepreneurs to converse and create, together.
Advertising has changed significantly in the past decade or so and requires a more collaborative and fluid team-based approach. BBH’s challenge to Urban Salon was to help them change from being a business with a creative department to a vibrant, integrative studio.
TPG Architecture in New York City recently finished the design and construction of “Silver Suites” — a flexible, white-glove, turn-key executive office spaces — on the 46th floor of 7 World Trade Center. It’s a distinct upgrade on the idea of a business incubator or cowork space, meant to provide companies with a top-notch address and growth-focused services.
Rock Companies wanted a design for their new executive suite that reinforced the entrepreneurial spirit of the company. Working with ROSSETTI, they produced an eye-popping, yet sophisticated environment with just the right balance of life, work, and play.
Their old space was a narrow two-story condo a block away in DuPont Circle. For their new space, iStrategyLabs gutted a 6,200 square foot space to bare bones. The default concept: no walls. Corbett wanted each wall added to be a major battle. Instead, the office is broken up by function. Working with Alliance Architects out of Annapolis, the result is a bunch of open space with only one office and many places to get work done comfortably.
At a corporate HQ nicknamed \”â€œthe dungeon,– workers complained of noise, lack of space, dust, mold, physical discomfort, injuries, and general dissatisfaction. In another case, employees complained about lack of privacy and excessive noise. Craig Stewart of Kare Products shares the benefits of their redesigned, ergonomic spaces.
The physical space of their new Toronto office was an opportunity to brand Edelman as THE place to build a long-term career in the PR industry. Edelman worked with Bartlett & Associates to deliver an integrated hospitality and workplace concept with elements appropriate to engage the agency’s increasingly young employees with local character.