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Expert Insights

Expert Insights

Using Workplace Design to Reflect Brand Values

Lynne Ingram -
Workplace design is an opportunity to create an environment that demonstrates brand, but it is also a reflection of how a company prioritizes its values.
Expert Insights

Lessons learned from DPR’s Living Lab Projects Unlock Better Building Performance

Scott Sass -
Based on the performance of DPR's Living Labs, facility owners and office tenants can now achieve high performance at close to market rates.
Expert Insights

Audiovisual Technology and the Future of Workplace Branding

Dan Goldstein -
Dan Goldstein, CMO of AVIXA, the Audiovisual and Integrated Experience Association, dives deep into the many audiovisual tactics design professionals can utilize in the...
Expert Insights

Is Celebrating Brand and Culture Enough?

Kendra Kettelhut, RID, LEED AP, WELL AP -
Kendra Kettelhut, a workplace designer at SmithGroup, examines the next wave of employee engagement and retention. Brand and culture go hand in hand. They have...
Expert Insights

Shining A Light On Your Brand: A New Approach to Workplace Design

Stephanie Goudreau -
There's a new approach to workplace design as corporate offices undergo a transformation with the way organizations imbue their brand identity.
Expert Insights

Brand and Culture: Why You Can’t Do One Without the Other

Tracy Brower, PhD, MM, MCRw -
Steelcase's Tracy Brower shares that in order to be successful with branding and culture, you must be intentional and ensure alignment.
Expert Insights

A New Perspective: Why Architects Are the New Brand Storytellers

Meena Krenek -
Companies are now turning to architects and designers to provide them with an experiential space that has meaning, authenticity, and tells their brand story....
Expert Insights

Move Over Stress: An Engaged Workplace is Set to Perform

Heather Turner Loth -
What role does the physical workplace play in stress and could Burnout Syndrome be another ingredient in the discouraging this topic?
Expert Insights

People-Centric Change Management

Melissa Marsh -
PLASTARC explores how a push toward a more people-centric inclusive model of change is now shaping successful change management efforts.
Expert Insights

People-Side Factors of Success in a Workplace Transformation

Ricardo Chacon, MEng | WELL AP | Prosci® Change Practitioner -
Addressing the key change management success factors and considerations occupiers and project managers should have.
Expert Insights

Neuro-diversity: A New Lens For Workplace Design

Domino Risch -
Hassell's Domino Risch explores the changing nature of workplace design and the need for design to focus on the diverse neurological needs of workers.
Expert Insights

Change Management Fails: How to Avoid Change Management Mistakes

Tracy Brower, PhD, MM, MCRw -
Steelcase's Dr Tracy Brower shares the change management mistakes we’re making as an industry and how can we support the process more effectively.
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